The answer could be fear.
As a franchise broker, we often ask this question and we hear answers such as “There is a lot of competition in this market” or “I don’t know if people are interested in these services” and most commonly “I don’t know if I can make enough money to live on.”
When the smoke clears, it is not about the product or services that are being sold or even the money – it is about fear. The fear of failure. We tell our clients that if you don’t have a little fear, we would be worried. But too much fear can cause decision paralysis. Fear can be a good thing and it has it place – in moderation. Don’t let fear keep you from your dreams.
There are ways to overcome your fear of failure and be able to forge ahead. First, face your fears in order to change your attitude. Secondly, make a plan for success.
Facing your Fear of Failure
When it comes to business, the biggest fear is that you will lose all your money and possessions. Another fear is shame, which can elicit feelings like anger, frustration and regret. Failure does not make you a bad person nor does it physically change you. The fear of losing all your possessions/money is not very likely. You are able to structure your business in a way to limit liability and protect yourself. You will need to know how much money you are comfortable losing in the worst-case scenario. Nothing is ever guaranteed.
There are two things you can do: face the fear and focus on aspects you can control.
Face the fear. Accept that failure makes you afraid and ashamed. Find advisors you can trust and bring these feeling to the surface with them. This will help prevent your unconscious from sabotaging your efforts and it will get assurance from them that can bolster your self-worth and minimize the threat of disappointing them.
Focus on the aspects that you can control. For example, worrying about whether people will want your product or service. A franchise can minimize this fear because they have already forged a process that has proven successful to others.
Make a Plan for Success
You already know how to fail by doing nothing. You need to learn how to succeed.
- Do your research – While you cannot possibly have every piece of information, collecting the most important data will help you make a smarter decision and help alleviate the fear of failing. A franchise has already completed a lot of this information and has used it to makes its franchisees successful. As a broker, we will help you in gathering all the data and information to help you make a smart decision.
- Create a Plan -Writing a business plan is not easy but it is worth the time and effort. The business plan can act as a roadmap to success. Many franchises have already created business plan templates you can use, you will just need to customize it to your market.
- Make a Plan B – Making a Plan B is NOT setting you up for failure. It shows that you are a smart business owner. Starting a business is taking a measured risk and by planning accordingly, you can build your confidence in your decisions. Your Plan B does not have to be an alternative course that you take if you fail. It can be a tool to help you consider alternative paths.
- Get Support – When to starting a business alone you can get stuck in your own self-doubt. You will need a support system to help you on your journey. This is the beauty of a franchise, you are in business for yourself but not by yourself. You are buying into an already existing and successful support system.
My point is that fear is not a bad thing. It can help you be more successful. It can take outside your comfort zone to learn something valuable. Owning a franchise can be one of the most rewarding experiences of your life and we would not want you to miss out just because of a fear of failure.
Our role is to help you through this process and to help you face those fears. As franchise owners for 16 years, we have faced those fears. We had our doubts. But in the end, it was the best decision we ever made.